Coca Cola Content 2020 Part One
Dodał: TheCognitiveMedia
Opis filmu:
The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials dominated how we channel our marketing. The very fact you are reading this here proves that things have changed. Coca Cola have always been at the forefront of innovation. In this video Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company is the person responsible for leading global creative vision and strategy for the Company's portfolio of global brands. In this video he explains how Coke will leverage the opportunities in the new media landscape and transform one-way storytelling into dynamic storytelling hoping to add value and significance to peoples lives. Jonathan describes the challenge of content creation in an enlightening way, reminding us that "every contact point with a customer should tell an emotional story".
Follow Jonathan Mildenhall on Twitter https://twitter.com/#!/Mildenhall
Tagi: The Coca Cola Company Content 2020 Content Excellence Jonathan Mildenhall Cannes Lions 2011 Cognitive Media RSA Animate Animate Coke Sprite Fanta dynamic storytelling Scribing Animated Scribing Whiteboard Animations Animated presentation
Kategoria: Film
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this?!
creative industries. It uses its philosophy: tell a great story, in a great way
think this presentation does a very good job talking about storytelling and it's relationship to selling products and services. My question: What if soda is inherently bad for you? What if that's the underlying narrative? Will storytelling by relevant or will it be spin?
think it's great, it's grown up...and i think i know that the voice over 'artist' is a very senior member of coca-cola, which is even better.
video. Thank YOU!
PEPSI
to life. So proud. Follow me on Twitter: @mildenhall -Jonathan
to work for this.company. Well done!
is EPIC! No words... Best video on Storytelling I have ever seen!
has always been an evolutionary brand and this bit of storytelling takes you on that journey with them! Brilliant!!!
ARCHITECTURE.
you could refer back to key concepts (like BVA?) instead of trying to hold them all in memory.
"we must integrate technologists into the core creative team" - Yes!
co-creation with consumers that leads to dynamic storytelling that in turn provokes a response. Mostly, I like it because it elevates marcom into the business plan.
months to see this, but I agree it is truly an incredible piece of work! Well Done Coca-Cola!
Beautiful.
this!